A Business Plan Can Be Your Guide to Growth

Whether you’re a current business owner or a budding entrepreneur burning with the next great idea, one of the most important steps you can take on your journey to success is creating a business plan. A well-written business plan captures your vision, illustrates it for others (including potential lenders and investors), and ultimately becomes a roadmap for business growth.


Although there are no limits to its length, a business plan should respect the time of reviewers while providing the information they need to make important decisions. Here are some of the key components.

Executive summary. Create a brief introduction to the business plan that expresses why your venture is worthy of the readers’ attention and possibly their money. It should be no longer than one page, yet answer all the readers’ primary questions. For this reason, it is often easier to write this section last.

Business description. Provide details about your business and the wider industry, including the product sold or service provided, your location, the qualifications of your key advisers and managers, and the reasons your business has a competitive edge. Include relevant data and illustrations, if applicable. You’ll also need to specify a formal business structure and explain why it was selected.

Market analysis. Summarize the market research you have conducted to prove that your business is viable. Who are your current and potential customers, and why? How big is your target market, and who are the major competitors?

Marketing strategy. Consider how you will market your business to attract customers. What is your business’s value proposition (i.e., the unique value your company offers the marketplace), and how will you communicate it to your stakeholders? Describe any marketing tactics, such as advertising and public relations, as well as sales models and sales compensation structures.

Financial information. Outline exactly how much money you need and for what purpose. The goal is to demonstrate that you and your leadership team can and will manage money effectively.

You should include all current and projected (or “pro forma”) financial statements, including a cash-flow statement, balance sheet, income (or profit and loss) statement, and break-even analysis. This information will likely be scrutinized, so make sure it is accurate and supported with documentation.

SilverTree Special Needs Planning
Scottsdale, AZ
20865 North 90th Place, Suite 110
Scottsdale, AZ 85255
Phone: 1.866.949.6202

Studio City, CA
12522 Moorpark St. Suite 110
Studio City, CA 91604
T: 1.866.949.6202

Thousand Oaks, CA
1337 E Thousand Oaks Blvd, Suite 202
Thousand Oaks, CA 91362
T: 1.866.949.6202

San Diego, CA
701 Palomar Airport Road, Suite 300
Carlsbad CA, 92011
T: 1.866.949.6202

Las Vegas, NV
1980 Festival Plaza Drive, Suite 300
Las Vegas, NV 89135
T: 1.866.949.6202

Phone: 1.866.949.6202

Investment adviser representative and registered representative of, and securities and investment advisory services offered through Voya Financial Advisors, Inc. (member SIPC)

Federal and state insurance and securities rules and regulations prohibit registered representative(s) and/or investment adviser representative(s) from soliciting, offering and selling any insurance or securities products or providing investment advice until they are properly registered and licensed in each state jurisdiction.

The registered representative(s) and/or investment adviser representative(s) listed on this website are licensed and registered in the following states:

We are licensed to sell Insurance Products in AZ,CA,IL,WA.

We are registered to sell Securities in AZ,CA,CO,IL,IN,KS,MN,NV,OH,OR,TX,UT,WA,WI.

SilverTree Special Needs Planning is not a subsidiary of nor controlled by Voya Financial Advisors, Inc.

This web site may contain concepts that have legal, accounting and tax implications. It is not intended to provide legal, accounting or tax advice. 

[ Online Privacy Policy | Privacy Promise ]